Concept & designThe bold variant of the Helvetica typeface creates a minimalist yet strong and confident logo, black as the lava of Mount Etna found throughout Catania, which contrasts with the brand’s bright orange – also evoking lava, but this time incandescent. This colour scheme serves as a counterpoint to the black throughout the brand identity, blending the allure of Swiss precision with Haus’s quintessentially Mediterranean passion.