Concept A complete restyling that began with the redesign of the logo, which has been simplified, given softer curves and incorporated with a new tagline that conveys the brand’s Italian identity in a simple and authentic way. The recognisable colours of the Breda brand – a bright red and a deep blue – remain unchanged but are enhanced by blending seamlessly with one another. On the packaging, colour takes centre stage whilst the graphics are kept minimalist. The Ho.re.ca range features an illustrative element that stylistically evokes one of the most fascinating artistic movements of the 1920s: Futurism.